AUDIT OF CONTEXT ADVERTISING

We will check how well your Google Ads ad is set up and how you can improve its effectiveness

When do you need a PPC ad analysis?

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Few ad clients

You have launched an advertising campaign, but you receive very few orders from it

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Expensive bid price

You have a very high customer acquisition cost and want to reduce it

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Growth and development

Are you hitting a ceiling and don’t know how to further improve your ad performance on Google?

How do we do it

Checking your analytics setup

- checking the installed codes of analytics tools on the site
- checking the linking of Google Ads accounts with other services (Google Analytics, Youtube, GTM, Merchant Center, etc.)
- checking the correctness of the set goals (conversions) and their display in the advertising account

Account level settings

- checking the operation of automatic rules and scripts
- checking the settings and content of remarketing audiences, own audiences
- checking common lists of negative words
- checking general lists of excluded placements
- checking overall budgets, bidding strategies

General campaign settings

- checking bid strategy types
- checking ad rotation
- check used networks
- checking language targeting
- checking geo targeting
- checking the schedule of advertising campaigns
- check for bid adjustments at the campaign level

Account campaign structure

Search Campaigns:
- checking the semantic core, compliance and relevance of the declared category
- checking the grouping of the semantic core, consistency, understandability
- checking the list of negative keywords
- checking search queries, matching or non-matching with the campaign theme
- checking ads in ad groups - types of ads, quantity, quality, grammar
- checking ad group extensions - availability, quantity, logic, grammar
- detailed check of settings, rates, budgets, connected audiences
- checking the overall performance of the campaign for different periods of time
Shopping Campaigns:
- campaign grouping check
- checking the grouping of goods
- verification of working and rejected goods in the declared category
- checking the list of negative keywords (only for regular shopping campaigns)
- checking search queries, whether they match or not match the theme of the campaign (only for regular shopping campaigns)
- detailed check of settings, rates, budgets, connected audiences
- checking the overall performance of the campaign for different periods of time
Display Network (Display Network) and Video Campaigns:
- campaign grouping check
- checking creatives in the campaign - graphic, banner, video ads - availability, visual, logic, grammar, compliance with the declared campaign theme
- checking campaign targeting - audiences, topics, keywords - availability, logic, compliance with the declared campaign theme
- checking the list of excluded locations, apps, youtube channels)
- detailed check of settings, rates, budgets
- checking the overall performance of the campaign for different periods of time
Checking other types of campaigns
Checking the optimization score for all campaigns

Site speed

Determination of site speed indicators for mobile devices and desktops

Summary

General conclusion on the work of the account, the recommended list of works - priority and auxiliary

Audit cost: $95 free*

*promotion valid until end of April 2023

WE HAVE A GOOGLE PARTNER STATUTE, AND THIS MEANS

we have a sufficient number of clients, which means experience in setting up contextual advertising

our customers with new ad accounts can get up to 10000 UAH bonus from Google

Site24 contextual advertising agency services

Setting up search ads

- selection of keywords
- writing ads
- formation of extensions
- geo targeting
- scheduling screenings

Setting up banner ads

- formation of technical specifications for banners
- creating adaptive ads for display networks
- setting up platforms and targeting for impressions

Setting up Google Shopping

- preparation of technical specifications for the creation of a data feed
- check for compliance with the rules of Google Shopping
- setting up a Google Merchant Center account
- connecting remarketing

Remarketing setup

- remarketing is needed to return the departed users to the site
- setting up classic and dynamic types of remarketing

Analytics setup

- installation of Google Analytics and GTM codes on the site
- setting up micro and macro conversions
- analysis of the results and optimization of advertising based on them

Advertising campaign audit

- advertising account analysis
- writing technical requirements for improving the work and results of advertising
- Improvement of current advertising campaigns

Cases

Studix.eu case: How to increase PPC conversions by 251% and lose the client

Site niche: Studix.eu case: How to increase PPC conversions by 251% and lose the client
Achievement: get as many leads as possible, achieve sales goals (get the expected number of students applying for studies in Polish universities as clients)

Foxminded case. How to get 100+ conversions per month with the Discovery campaign

Site niche: Foxminded case. How to get 100+ conversions per month with the Discovery campaign
Achievement: increase the number of conversions

medtechnika.com.ua. Setting up PPC advertising for an online store of medical equipment

Site niche: medtechnika.com.ua. Setting up PPC advertising for an online store of medical equipment
Achievement: The goal was simple – to increase the number of sales (transactions) and income on this channel.

SEO Promotion of a Bus Transportation Website

Site niche: SEO Promotion of a Bus Transportation Website
Achievement: 12x search traffic increase, 25% of the commercial keywords in Google’s top-3, and 73% – in the top-10

SEO Promotion of a Flash-sale Project in the Clothing Niche

Site niche: SEO Promotion of a Flash-sale Project in the Clothing Niche
Achievement: 60% of keywords reached the top 10 on Google, increased growth of organic non-branded traffic by 4.2 times, increased overall growth of SEO traffic by 2.4 times

SEO Promotion of IT Products

Site niche: SEO Promotion of IT Products
Achievement: traffic has doubled in 2 years, 2.4x increase in conversions from Google organic traffic

Results of implementation of our recommendations

Continuous Growth

Increasing the number of customers received from the site.

Cost Optimization

Ad optimization is geared towards reducing cost per order, increasing conversions and improving the quality of incoming leads.

Saving

Reducing spending on ineffective advertising campaigns.

Business development

Finding additional opportunities and growth points.

Get a Free Analysis of Your Google Ads

    CLIENTS

    Ours reviews on Clutch.co

    We work according to the following KPIs

    The number of impressions

    - Showing ads to all interested users
    - Restriction of impressions on non-targeted requests
    - Ad optimization with focused advertising purpose
    - Maximizing the number of won auctions

    Interest rate growth

    - Writing appropriate sales pitches
    - Creation of an attractive visual ad presentation
    - Growth of ad clicks

    Budget optimization

    - Getting maximum traffic for a minimal budget
    - Budget increase for ads that generate sales
    - Reducing the cost of attracting customers

    Sales from the website

    - Analysis of website pages and increasing % of sales
    - Competitor analysis and ad refinement
    - Elaboration of new advertising activities

    FAQ
    What do you need to conduct an audit of contextual advertising?

    In order to analyze ads on Google, we need guest access to Google Ads and Google Analytics accounts for the duration of the audit of the advertising campaign.

    Do you implement recommendations after your PPC audit?

    Yes, we can implement the received recommendations on your account, however, this is an additional service that is paid separately. We will be able to calculate its cost and implementation timeframe after writing the audit, when the amount of work required is clear.

    Should we continue to work with you?

    This is completely optional. You can independently implement all our recommendations on your advertising account, and continue to manage and optimize it.

    However, if you choose to work with us further, we will be happy to help you and ensure maximum results for your advertising.

    What contextual advertising systems do you work with?

    Our main specialization is the Google Ads system, including advertising channels such as Google Shopping, Performance Max, Youtube advertising and the Display Network.

    We also work with Microsoft Bing Ads and Amazon Ads.

    When auditing an advertising campaign, we also necessarily analyze data from Google Analytics and other data analysis services.

    What experience do your specialists have?

    We have been working in contextual advertising since 2017, we have more than 200 successful cases of setting up advertising for any business area – from the sale of luxury real estate to children’s goods.

    We have experience working with both Ukrainian and foreign projects (USA, Canada, UAE, European countries).

    We constantly improve our knowledge at specialized conferences, take advice from our colleagues and spent more than 100 hours communicating with Google technical support on our customers’ questions.

    In addition, we have the status of Google Partner – this is a confirmation of our qualifications in the eyes of Google.

    Why choose Site24 for your ads setup?

    – We have a team focused on your account. The benefit of this is that while you’re away on a holiday, we’re taking care of your website. 

    – We value our reputation, which means we are constantly monitoring the results and deadlines.

    – We have a lot of successful projects and strategies under our belt. Our experience allows us to choose the most effective and profitable tools for you.

    REVIEWS

    About Site24 agency

    We have been working in SEO, PPC and internet marketing since 2011

    We employ only the best and most motivated specialists

    96% of clients come to us on recommendations from other people

    We show and explain the process and results of our work at any time

    Team for your project
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    PROJECT-MANAGER

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    PPC SPECIALIST

    icon_200x200_prof_seo_junior

    ASSISTANT PPC SPECIALIST

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    ANALYST

    icon_200x200_prof_copywriter

    COPYWRITER

    Our team
    Need to set up contextual advertising?
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