When do you need a PPC ad analysis?

You have launched an advertising campaign, but you receive very few orders from it

You have a very high customer acquisition cost and want to reduce it

Are you hitting a ceiling and don’t know how to further improve your ad performance on Google?
How do we do it
- checking the installed codes of analytics tools on the site
- checking the linking of Google Ads accounts with other services (Google Analytics, Youtube, GTM, Merchant Center, etc.)
- checking the correctness of the set goals (conversions) and their display in the advertising account
- checking the operation of automatic rules and scripts
- checking the settings and content of remarketing audiences, own audiences
- checking common lists of negative words
- checking general lists of excluded placements
- checking overall budgets, bidding strategies
- checking bid strategy types
- checking ad rotation
- check used networks
- checking language targeting
- checking geo targeting
- checking the schedule of advertising campaigns
- check for bid adjustments at the campaign level
Search Campaigns:
- checking the semantic core, compliance and relevance of the declared category
- checking the grouping of the semantic core, consistency, understandability
- checking the list of negative keywords
- checking search queries, matching or non-matching with the campaign theme
- checking ads in ad groups - types of ads, quantity, quality, grammar
- checking ad group extensions - availability, quantity, logic, grammar
- detailed check of settings, rates, budgets, connected audiences
- checking the overall performance of the campaign for different periods of time
Shopping Campaigns:
- campaign grouping check
- checking the grouping of goods
- verification of working and rejected goods in the declared category
- checking the list of negative keywords (only for regular shopping campaigns)
- checking search queries, whether they match or not match the theme of the campaign (only for regular shopping campaigns)
- detailed check of settings, rates, budgets, connected audiences
- checking the overall performance of the campaign for different periods of time
Display Network (Display Network) and Video Campaigns:
- campaign grouping check
- checking creatives in the campaign - graphic, banner, video ads - availability, visual, logic, grammar, compliance with the declared campaign theme
- checking campaign targeting - audiences, topics, keywords - availability, logic, compliance with the declared campaign theme
- checking the list of excluded locations, apps, youtube channels)
- detailed check of settings, rates, budgets
- checking the overall performance of the campaign for different periods of time
Checking other types of campaigns
Checking the optimization score for all campaigns
Determination of site speed indicators for mobile devices and desktops
General conclusion on the work of the account, the recommended list of works - priority and auxiliary
Audit cost: $95 free*
*promotion valid until end of April 2023
WE HAVE A GOOGLE PARTNER STATUTE, AND THIS MEANS

we have a sufficient number of clients, which means experience in setting up contextual advertising

our customers with new ad accounts can get up to 10000 UAH bonus from Google
Site24 contextual advertising agency services
- selection of keywords
- writing ads
- formation of extensions
- geo targeting
- scheduling screenings
- formation of technical specifications for banners
- creating adaptive ads for display networks
- setting up platforms and targeting for impressions
- preparation of technical specifications for the creation of a data feed
- check for compliance with the rules of Google Shopping
- setting up a Google Merchant Center account
- connecting remarketing
- remarketing is needed to return the departed users to the site
- setting up classic and dynamic types of remarketing
- installation of Google Analytics and GTM codes on the site
- setting up micro and macro conversions
- analysis of the results and optimization of advertising based on them
- advertising account analysis
- writing technical requirements for improving the work and results of advertising
- Improvement of current advertising campaigns
Cases
Studix.eu case: How to increase PPC conversions by 251% and lose the client
Site niche: Studix.eu case: How to increase PPC conversions by 251% and lose the client
Achievement: get as many leads as possible, achieve sales goals (get the expected number of students applying for studies in Polish universities as clients)

Foxminded case. How to get 100+ conversions per month with the Discovery campaign
Site niche: Foxminded case. How to get 100+ conversions per month with the Discovery campaign
Achievement: increase the number of conversions

medtechnika.com.ua. Setting up PPC advertising for an online store of medical equipment
Site niche: medtechnika.com.ua. Setting up PPC advertising for an online store of medical equipment
Achievement: The goal was simple – to increase the number of sales (transactions) and income on this channel.

SEO Promotion of a Bus Transportation Website
Site niche: SEO Promotion of a Bus Transportation Website
Achievement: 12x search traffic increase, 25% of the commercial keywords in Google’s top-3, and 73% – in the top-10

SEO Promotion of a Flash-sale Project in the Clothing Niche
Site niche: SEO Promotion of a Flash-sale Project in the Clothing Niche
Achievement: 60% of keywords reached the top 10 on Google, increased growth of organic non-branded traffic by 4.2 times, increased overall growth of SEO traffic by 2.4 times

SEO Promotion of IT Products
Site niche: SEO Promotion of IT Products
Achievement: traffic has doubled in 2 years, 2.4x increase in conversions from Google organic traffic

Results of implementation of our recommendations
Increasing the number of customers received from the site.
Ad optimization is geared towards reducing cost per order, increasing conversions and improving the quality of incoming leads.
Reducing spending on ineffective advertising campaigns.
Finding additional opportunities and growth points.
Get a Free Analysis of Your Google Ads

CLIENTS







Ours reviews on Clutch.co
We work according to the following KPIs
- Showing ads to all interested users
- Restriction of impressions on non-targeted requests
- Ad optimization with focused advertising purpose
- Maximizing the number of won auctions
- Writing appropriate sales pitches
- Creation of an attractive visual ad presentation
- Growth of ad clicks
- Getting maximum traffic for a minimal budget
- Budget increase for ads that generate sales
- Reducing the cost of attracting customers
- Analysis of website pages and increasing % of sales
- Competitor analysis and ad refinement
- Elaboration of new advertising activities
In order to analyze ads on Google, we need guest access to Google Ads and Google Analytics accounts for the duration of the audit of the advertising campaign.
Yes, we can implement the received recommendations on your account, however, this is an additional service that is paid separately. We will be able to calculate its cost and implementation timeframe after writing the audit, when the amount of work required is clear.
This is completely optional. You can independently implement all our recommendations on your advertising account, and continue to manage and optimize it.
However, if you choose to work with us further, we will be happy to help you and ensure maximum results for your advertising.
Our main specialization is the Google Ads system, including advertising channels such as Google Shopping, Performance Max, Youtube advertising and the Display Network.
We also work with Microsoft Bing Ads and Amazon Ads.
When auditing an advertising campaign, we also necessarily analyze data from Google Analytics and other data analysis services.
We have been working in contextual advertising since 2017, we have more than 200 successful cases of setting up advertising for any business area – from the sale of luxury real estate to children’s goods.
We have experience working with both Ukrainian and foreign projects (USA, Canada, UAE, European countries).
We constantly improve our knowledge at specialized conferences, take advice from our colleagues and spent more than 100 hours communicating with Google technical support on our customers’ questions.
In addition, we have the status of Google Partner – this is a confirmation of our qualifications in the eyes of Google.
– We have a team focused on your account. The benefit of this is that while you’re away on a holiday, we’re taking care of your website.
– We value our reputation, which means we are constantly monitoring the results and deadlines.
– We have a lot of successful projects and strategies under our belt. Our experience allows us to choose the most effective and profitable tools for you.
REVIEWS

Yulia Shilova
LEBOUTIQUE, CMO
We have been working with the Site24 team for two and a half years, and during this time, we have managed to significantly increase our SEO traffic, improve previously underperforming categories, and add crucial functionality to promote our site. The Site24 team is always available and responsive, quickly resolving any issues, offering impressive ideas, and tracking the implementation of our project. I strongly recommend Site24 as a trustworthy partner for online promotion.

Alexey Aronov
UNIVEST MEDIA, CEO
We began working with Katerina Zolotareva and the Site24 team two years ago, and they have been exceptional professionals in their field. Together, we went through all stages of relaunching our agriculture-themed websites, Propositsiya and Ogorodnik, from ideation to completion. Due to the specific nature of our business, promoting our site was not as straightforward as a typical online store or fashion website. However, the Site24 team implemented various tools for promotion and organic traffic acquisition that have yielded impressive results. Our site now ranks first in search queries for our niche. We extend our gratitude to Katerina Zolotareva, the leader of the SEO team, and our dedicated SEO specialist, Maria Kharchenko, for their expertise and dedication. Your reliability and knowledge have been invaluable to us. We are fully satisfied and highly recommend Site24 to anyone in search of experienced website promotion specialists.

Olga Rivnyachok
PLASTICS, ADVERTISING AND MARKETING MANAGER
Plastics-Ukraine expresses gratitude towards Site24 for their assistance in securing our top position in Google search results. All tasks were completed with high-quality and within the agreed timelines. The team provided recommendations for each product, and quick solutions were developed. Our Google search results significantly improved in three countries where our offices are located: Ukraine, Georgia, and Moldova. Selecting Site24 as your website promotion partner means working with responsible professionals. We have been collaborating with team leader Ekaterina Zolotareva for five years, and she has a unique approach that has achieved impressive results for us. With confidence, she delivers successful promotion of our site, even in the face of difficult challenges, which she creatively overcomes.

Anastasia Kryzhanovskaya
CRYPTOART, CMO
We have had a long-standing partnership with the Site24 Team and we are pleased with both the outcomes and the process. It is worth noting that working with this team is extremely convenient. Their work planning is transparent, their reporting is clear, and they are prompt in responding to questions and changes. We don't have to keep tabs on their work on a daily basis because we trust them and their plan. The agreed-upon tasks are always completed on time. We appreciate their high quality work and professionalism!

Ilya Kovalev
BEAUTY PRO, CMO
We have been collaborating with Site24 agency since mid-2017. With their expertise in SEO, we were able to achieve quick results. Within six months, we significantly increased our website's visibility on Google, appearing on the first page for almost all relevant search queries. This led to an increase in sales and a decrease in customer acquisition costs. I would like to give special thanks to Katerina Zolotareva and Evgeny Turchikhin, who manage our project. They are competent professionals in their field, and our goals are always met at the highest standards. Whenever I had any questions or concerns, they were always there to help. Working with them has been both effective and pleasant. We highly appreciate this team!

Artem Beloded
GIGAKYIV.NET, FOUNDER
In August 2017, I requested assistance from Kateryna Zolotarova and Site24 for SEO optimization. I appreciated their professionalism, attention to detail, and guidance during the implementation phase. Most importantly, the changes they made led to a significant improvement in our results. We are currently collaborating on a new project.
About Site24 agency

PROJECT-MANAGER

PPC SPECIALIST

ASSISTANT PPC SPECIALIST

ANALYST

COPYWRITER
Supervises all projects. Develops strategies. Monitors customer satisfaction and KPI compliance.
Katerina Zolotareva
Studio executive
Responsible for SEO implementation for clients. Manages SEO specialists, copywriters, and programmers.
Evgeny Turchikhin
Head of SEO Department
Keeps track of projects implementation, coordinates all works, writes reports, and analyzes results.
Alexander Sulima
Project manager
Responsible for all projects related to contextual and targeted advertising. Configures Google Ads, Bing Ads, and Facebook Ads.
Denis Ivanov
Head of PPC direction
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