


Performing an SEO audit is essential for several reasons
Drive Organic Traffic with SEO
Search engines prioritize websites that are free from technical errors, contain unique content, and are correctly indexed by search robots when ranking search results
An SEO audit not only identifies and resolves invisible errors but also addresses issues that directly impact website visitors. This includes optimizing factors like page loading speed, mobile version usability, and other elements that contribute to a user-friendly experience
Optimize Your Website for Promotion
To maximize the effectiveness of future SEO promotion and contextual advertising while minimizing investments, it is crucial to ensure that your website is free of significant errors.
What is included in a Technical Site Analysis?
- Website Indexing Check: Ensuring that search engines can properly index all the pages of your website.
- Download Speed Analysis: Evaluating the loading speed of your web pages to optimize performance.
- Finding and Fixing HTML Errors: Identifying and resolving any issues with the HTML code that may impact site functionality or user experience.
- Canonical Attribute: Verifying the correct implementation of canonical tags to prevent duplicate content issues.
- Hreflang Attribute: Checking the hreflang attribute implementation for multi-language or international websites to ensure proper language targeting.
- Robots.txt File: Reviewing and optimizing the robots.txt file to guide search engine crawlers and control access to specific parts of the website.
- Sitemap XML File: Ensuring the presence and correctness of the sitemap XML file, which helps search engines discover and index website pages.
- Finding and Fixing Orphan Pages: Identifying and resolving pages that are not linked properly within the website structure.
- Correctness of HTTPS Protocol: Verifying the implementation of a secure HTTPS protocol for data encryption and to gain user trust.
- Elimination of Duplicate Pages: Identifying and resolving duplicate content issues that can negatively affect search engine rankings.
- Checking Hidden Texts: Detecting hidden texts or hidden keyword stuffing techniques that can lead to penalties from search engines.
- Correctness of Title and Description Meta Tags: Evaluating and optimizing the title and description tags for each webpage to improve search engine visibility and click-through rates.
- Correctness of H1-H3 Headings: Reviewing the proper usage of heading tags to structure content hierarchically and improve readability.
- Internal Page Duplicates: Identifying and resolving duplicate content issues within the website’s internal pages.
- Correctness of Mobile Version: Ensuring that the mobile version of the website is properly optimized for mobile devices and provides a seamless user experience.
- 301 and 404 Server Responses: Checking the server responses for redirects (301) and error pages (404) to maintain a healthy website structure.
- Checking Outgoing Links: Verifying the quality and relevance of outgoing links to external websites.
- Checking Page Texts: Assessing the content quality, relevance, and optimization of individual web pages.
- Checking Text Uniqueness: Verifying the uniqueness of the website’s content to avoid penalties for duplicate or copied text.
- Correctness of Language Versions: Reviewing the accuracy and consistency of language versions on multilingual websites.
- Setting Microdata: Implementing structured data or microdata to provide search engines with additional context and information about your content.
- Forming Breadcrumbs: Establishing breadcrumb navigation to improve user experience and site navigation.
- Pagination Optimization: Optimizing the pagination system, if applicable, to ensure proper indexing and accessibility of paginated content.
- Adding E-A-T Factors: Incorporating E-A-T (Expertise, Authoritativeness, Trustworthiness) factors into the website to enhance its credibility and promote it effectively.
Case studies
SEO Marketing for an Online Garden Supplies Store
Results: Doubled traffic in 2 years, 2.4x increase in conversions from organic traffic on Google

SEO Marketing for a Bag and Accessory Store
Results: Increased search traffic by 75%, doubled sales

SEO Marketing for a Medical Equipment Website
Results: Increased search traffic by 11 times, 83% of keywords from commercial pages reached the top 10 in Google’s search results

SEO Marketing for a Bus Transportation Website
Results: Increased search traffic by 12 times, 25% of commercial keywords ranked in Google’s top 3, and 73% in the top 10

SEO Marketing for a Flash-sale Clothing Project
Results: 60% of keywords ranked in the top 10 on Google, organic non-branded traffic increased by 4.2 times

SEO Marketing for IT Products
Results: Doubled traffic in 2 years, 2.4x increase in conversions from organic traffic on Google

When Should You Conduct a Website Audit?



Results
You will receive a detailed document outlining all the technical errors on your site, along with specific and precise recommendations for resolving them.
Comprehensive analysis of on-page optimization and your linkbuilding.
These instructions can be directly provided to programmers for implementation.
Detailed specifications for the SEO optimization of the website.
Increase in targeted organic search traffic.
Decrease in the cost per click for contextual advertising.
Website optimized based on search engine recommendations.
Increase in the conversion rate.
Improvement in the website’s search engine rankings.
CLIENTS







Ours reviews on Clutch.co
Interaction Plan
March
Task Definition
We will review the current state of the website and establish the objectives and scope of the technical audit.
March
Technical Audit Composition
We will conduct a comprehensive assessment of the website, examining its functionality, search engine compatibility, visibility, and user experience.
March
Development of a Work Specification for Programmers
We will create a detailed technical task document for programmers, outlining the specific changes and improvements required to ensure proper website functionality.
REVIEWS

Yulia Shilova
LEBOUTIQUE, CMO
We have been working with the Site24 team for two and a half years, and during this time, we have managed to significantly increase our SEO traffic, improve previously underperforming categories, and add crucial functionality to promote our site. The Site24 team is always available and responsive, quickly resolving any issues, offering impressive ideas, and tracking the implementation of our project. I strongly recommend Site24 as a trustworthy partner for online promotion.

Alexey Aronov
UNIVEST MEDIA, CEO
We began working with Katerina Zolotareva and the Site24 team two years ago, and they have been exceptional professionals in their field. Together, we went through all stages of relaunching our agriculture-themed websites, Propositsiya and Ogorodnik, from ideation to completion. Due to the specific nature of our business, promoting our site was not as straightforward as a typical online store or fashion website. However, the Site24 team implemented various tools for promotion and organic traffic acquisition that have yielded impressive results. Our site now ranks first in search queries for our niche. We extend our gratitude to Katerina Zolotareva, the leader of the SEO team, and our dedicated SEO specialist, Maria Kharchenko, for their expertise and dedication. Your reliability and knowledge have been invaluable to us. We are fully satisfied and highly recommend Site24 to anyone in search of experienced website promotion specialists.

Olga Rivnyachok
PLASTICS, ADVERTISING AND MARKETING MANAGER
Plastics-Ukraine expresses gratitude towards Site24 for their assistance in securing our top position in Google search results. All tasks were completed with high-quality and within the agreed timelines. The team provided recommendations for each product, and quick solutions were developed. Our Google search results significantly improved in three countries where our offices are located: Ukraine, Georgia, and Moldova. Selecting Site24 as your website promotion partner means working with responsible professionals. We have been collaborating with team leader Ekaterina Zolotareva for five years, and she has a unique approach that has achieved impressive results for us. With confidence, she delivers successful promotion of our site, even in the face of difficult challenges, which she creatively overcomes.

Anastasia Kryzhanovskaya
CRYPTOART, CMO
We have had a long-standing partnership with the Site24 Team and we are pleased with both the outcomes and the process. It is worth noting that working with this team is extremely convenient. Their work planning is transparent, their reporting is clear, and they are prompt in responding to questions and changes. We don't have to keep tabs on their work on a daily basis because we trust them and their plan. The agreed-upon tasks are always completed on time. We appreciate their high quality work and professionalism!

Ilya Kovalev
BEAUTY PRO, CMO
We have been collaborating with Site24 agency since mid-2017. With their expertise in SEO, we were able to achieve quick results. Within six months, we significantly increased our website's visibility on Google, appearing on the first page for almost all relevant search queries. This led to an increase in sales and a decrease in customer acquisition costs. I would like to give special thanks to Katerina Zolotareva and Evgeny Turchikhin, who manage our project. They are competent professionals in their field, and our goals are always met at the highest standards. Whenever I had any questions or concerns, they were always there to help. Working with them has been both effective and pleasant. We highly appreciate this team!

Artem Beloded
GIGAKYIV.NET, FOUNDER
In August 2017, I requested assistance from Kateryna Zolotarova and Site24 for SEO optimization. I appreciated their professionalism, attention to detail, and guidance during the implementation phase. Most importantly, the changes they made led to a significant improvement in our results. We are currently collaborating on a new project.
About Site24 agency
We are available to showcase and explain the process and results of our work at any time

PROJECT-MANAGER

SEO SPECIALIST

SEO SPECIALIST ASSISTANT

LINKBILDER

COPYWRITER
Supervises all projects. Develops strategies. Monitors customer satisfaction and KPI compliance.
Katerina Zolotareva
Studio executive
Responsible for SEO implementation for clients. Manages SEO specialists, copywriters, and programmers.
Evgeny Turchikhin
Head of SEO Department
Keeps track of projects implementation, coordinates all works, writes reports, and analyzes results.
Alexander Sulima
Project manager
Responsible for all projects related to contextual and targeted advertising. Configures Google Ads, Bing Ads, and Facebook Ads.
Denis Ivanov
Head of PPC direction
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