Benefits of PPC advertising in Bing

The popularity of the Bing Microsoft Advertising system in the US and Canada today is 21%. About 63 million people worldwide use Bing.

Bing contextual advertising is shown immediately on the Bing, Yahoo, and AOL search engines, as well as their partner sites. This adds a large amount of traffic.

For many highly competitive industries, the average costs per click and per conversion are several times lower in Bing Microsoft Ads than for a similar campaign in Google Ads
Contextual advertising includes
- keyword selection
- ad writing
- extension building
- geotargeting setup
- ad impression distribution setup
- technical specifications for banners
- responsive display ad setup
- platforms and target impression share setup
- CTR, clicks, and traffic analysis
- conversion and orders on the website analysis
- advertising optimization based on the analysis findings
Cases
SEO Promotion of a Garden Supplies Online Store
Site niche: SEO Promotion of a Garden Supplies Online Store
Achievement: traffic has doubled in 2 years, 2.4x increase in conversions from Google organic traffic

SEO Promotion of a Bag and Accessory Store
Site niche: SEO Promotion of a Bag and Accessory Store
Achievement: Increased search traffic by 75%, Increased sales twice

SEO Promotion of a Medical Equipment Website
Site niche: SEO Promotion of a Medical Equipment Website
Achievement: Increased search traffic by 11 times, 83% of keywords from commercial pages reached Google’s top 10; 55% reached the top 3, Found new points of growth for the project

SEO Promotion of a Bus Transportation Website
Site niche: SEO Promotion of a Bus Transportation Website
Achievement: 12x search traffic increase, 25% of the commercial keywords in Google’s top-3, and 73% – in the top-10

SEO Promotion of a Flash-sale Project in the Clothing Niche
Site niche: SEO Promotion of a Flash-sale Project in the Clothing Niche
Achievement: 60% of keywords reached the top 10 on Google, increased growth of organic non-branded traffic by 4.2 times, increased overall growth of SEO traffic by 2.4 times

SEO Promotion of IT Products
Site niche: SEO Promotion of IT Products
Achievement: traffic has doubled in 2 years, 2.4x increase in conversions from Google organic traffic

The benefits of doing PPC marketing with us
Every month of the campaign implementation, we optimize the ads based on the statistics obtained. Therefore, your website gets a monthly increase in conversion rate
We optimize the campaign to reduce the cost while increasing conversions and the quality of inbound leads.
In our monthly reports, we do not just show the numbers but also analyze the results and suggest how to improve the indicators as much as possible.
We always provide the client with complete and comprehensible information about the work performed and the results.
We communicate, set up advertising, and write reports in Ukrainian, Russian, and English.
Your results are our reputation. Thus, just like you, we are interested in the improvement and growth of your business.
WE HAVE A GOOGLE PARTNER STATUS, AND THIS MEANS

we drive client growth and maintain an efficient optimization score

our customers with new Ads accounts can get up to UAH 10000 bonus from Google
CLIENTS






Ours reviews on Clutch.co
Packages
Starter
for a site with 2-3 services
$from 270
per month
- Creating Bing Microsoft Ads account, Google Analytics, and Google Tag Manager
- Setting up website analytics
- Building a keyword list
- Keyword distribution
- Adding irrelevant words to the negative keyword list
- Writing text ads, at least 3 for each group
- Adding ad extensions to the campaign
- Managing campaign settings: scheduling ads, adding geotargeting, optimizing keyword bids
Premium
for online stores
$from 380
per month
- Creating Bing Microsoft Ads account, Google Analytics, and Google Tag Manager
- Setting up website analytics
- Setting up Shopping ads
- Creating a Dynamic Search Ad
- Building a keyword list
- Keyword distribution
- Adding irrelevant words to the negative keyword list
- Writing text ads, at least 3 for each group
- Adding ad extensions to the campaign
- Managing campaign settings: scheduling ads, adding geotargeting, optimizing keyword bids
- Campaign performance analysis, impression share, and win rate calculation
Competitor analysis, improvement suggestions based on the data obtained
Account audit
FOR ONGOING CAMPAIGNS
$from 95
ONE-OFF
- Analyzing the accuracy of analytics settings – Google Analytics, Google Tag Manager, call tracking
- Analyzing keywords relevance, match types, search log
- Ensuring the accuracy of extensions, schedules, targeting, budgets
- Analyzing the effectiveness and alignment of the ads with marketing efforts
- Reviewing impression share data.
- Calculating win rate
- As a result, you will receive a list of comments and suggestions for the Ad Manager.
Our KPIs
- Ads are shown to all relevant audience
- Ads don't appear in non-targeted requests
- Ads are aligned with the campaign goals
- Optimized win rate
- Written ads are relevant and sell
- Visuals are appealing
- Increase in click-through rates
- Optimal budget allocation
- Traffic and sales increase through effective campaign budget management across ad sets
- Weekly reduction in customer acquisition costs
- Website data analysis and increase in % of sales
- Competitor analysis and ad performance improvement
- New advertising activity development
Stages of work on a project
March
Formation of the project strategy. Together with you, we form an individual advertising campaign strategy based on your goals and needs
March
Conclusion of a contract. We fully prescribe the list of keywords of interest, the time frame, and the budget for the work. The execution of this contract on our part is monitored by the project manager
March
Setting up contextual advertising. First of all, we set up an analytics system for your site. Next comes the development of the full semantic core, development of advertisements, setting up geotargeting, and a display schedule.
March
Maintaining and finalizing an advertising campaign. We check the statistics and effectiveness of the advertising campaign on a weekly basis and make adjustments in order to maximize the advertising results for you.
March
Reporting. We provide monthly reports on the progress of the advertising campaign and its effectiveness, as well as a list of recommendations to improve sales from the site.
With the help of contextual advertising, you can be found by anyone interested in your product or service. This is your potential client.
Like any other search engine, contextual advertising on Bing can be set by oneself. However, if there are mistakes, you can spend a lot of money and not get the desired results and customers. Therefore, it is better and cheaper to consult a specialist.
Bing Microsoft PPC advertising is a good option if your product or service is sold in the United States and other Western countries. It does not replace advertising on Google. However, you can get targeted customers on a much lower budget due to the lower popularity.
According to ReportGarden, the average cost per click in the US auto niche is $ 7.99 on Bing Ads and $ 20.08 on Google Ads.
Also, more than 75% of users of this system are over 35 years old, and this is a very solvent audience.
In contextual advertising, you can select any budget for the test. One only has to consider the cost per click in your niche. Then, optimize the budget gradually, based on the data obtained.
First, you need to assess competence, experience, and successful cases. Also, a good professional would request details about your business, offer to set up analytics, and provide you access to all the accounts created for you.
– We have a whole team working on your account, which means your advertisement is not left unattended when the specialist goes on a vacation.
– We value our reputation – this means we constantly monitor the results and terms.
– We have completed numerous projects and strategies. Our experience allows us to choose the most effective and profitable tools for you.
REVIEWS

Yulia Shilova
LEBOUTIQUE, CMO
We have been working with the Site24 team for two and a half years, and during this time, we have managed to significantly increase our SEO traffic, improve previously underperforming categories, and add crucial functionality to promote our site. The Site24 team is always available and responsive, quickly resolving any issues, offering impressive ideas, and tracking the implementation of our project. I strongly recommend Site24 as a trustworthy partner for online promotion.

Alexey Aronov
UNIVEST MEDIA, CEO
We began working with Katerina Zolotareva and the Site24 team two years ago, and they have been exceptional professionals in their field. Together, we went through all stages of relaunching our agriculture-themed websites, Propositsiya and Ogorodnik, from ideation to completion. Due to the specific nature of our business, promoting our site was not as straightforward as a typical online store or fashion website. However, the Site24 team implemented various tools for promotion and organic traffic acquisition that have yielded impressive results. Our site now ranks first in search queries for our niche. We extend our gratitude to Katerina Zolotareva, the leader of the SEO team, and our dedicated SEO specialist, Maria Kharchenko, for their expertise and dedication. Your reliability and knowledge have been invaluable to us. We are fully satisfied and highly recommend Site24 to anyone in search of experienced website promotion specialists.

Olga Rivnyachok
PLASTICS, ADVERTISING AND MARKETING MANAGER
Plastics-Ukraine expresses gratitude towards Site24 for their assistance in securing our top position in Google search results. All tasks were completed with high-quality and within the agreed timelines. The team provided recommendations for each product, and quick solutions were developed. Our Google search results significantly improved in three countries where our offices are located: Ukraine, Georgia, and Moldova. Selecting Site24 as your website promotion partner means working with responsible professionals. We have been collaborating with team leader Ekaterina Zolotareva for five years, and she has a unique approach that has achieved impressive results for us. With confidence, she delivers successful promotion of our site, even in the face of difficult challenges, which she creatively overcomes.

Anastasia Kryzhanovskaya
CRYPTOART, CMO
We have had a long-standing partnership with the Site24 Team and we are pleased with both the outcomes and the process. It is worth noting that working with this team is extremely convenient. Their work planning is transparent, their reporting is clear, and they are prompt in responding to questions and changes. We don't have to keep tabs on their work on a daily basis because we trust them and their plan. The agreed-upon tasks are always completed on time. We appreciate their high quality work and professionalism!

Ilya Kovalev
BEAUTY PRO, CMO
We have been collaborating with Site24 agency since mid-2017. With their expertise in SEO, we were able to achieve quick results. Within six months, we significantly increased our website's visibility on Google, appearing on the first page for almost all relevant search queries. This led to an increase in sales and a decrease in customer acquisition costs. I would like to give special thanks to Katerina Zolotareva and Evgeny Turchikhin, who manage our project. They are competent professionals in their field, and our goals are always met at the highest standards. Whenever I had any questions or concerns, they were always there to help. Working with them has been both effective and pleasant. We highly appreciate this team!

Artem Beloded
GIGAKYIV.NET, FOUNDER
In August 2017, I requested assistance from Kateryna Zolotarova and Site24 for SEO optimization. I appreciated their professionalism, attention to detail, and guidance during the implementation phase. Most importantly, the changes they made led to a significant improvement in our results. We are currently collaborating on a new project.
About us

PROJECT MANAGER

PPC SPECIALIST

ASSISTANT PPC SPECIALIST

ANALYST

COPYWRITER
Supervises all projects. Develops strategies. Monitors customer satisfaction and KPI compliance.
Katerina Zolotareva
Studio executive
Responsible for SEO implementation for clients. Manages SEO specialists, copywriters, and programmers.
Evgeny Turchikhin
Head of SEO Department
Keeps track of projects implementation, coordinates all works, writes reports, and analyzes results.
Alexander Sulima
Project manager
Responsible for all projects related to contextual and targeted advertising. Configures Google Ads, Bing Ads, and Facebook Ads.
Denis Ivanov
Head of PPC direction
We can help
Free, confidential and no obligation
By clicking the “Submit” button, you agree to
Privacy policy

