CONTEXTUAL ADVERTISING IN BING ADS

Bing has a 21% market share in the US with a lower cost per click than traditional Google Adwords

Benefits of PPC advertising in Bing

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Western Markets

The popularity of the Bing Microsoft Advertising system in the US and Canada today is 21%. About 63 million people worldwide use Bing.

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3 search engines at once

Bing contextual advertising is shown immediately on the Bing, Yahoo, and AOL search engines, as well as their partner sites. This adds a large amount of traffic.

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Low cost per click

For many highly competitive industries, the average costs per click and per conversion are several times lower in Bing Microsoft Ads than for a similar campaign in Google Ads

Contextual advertising includes

Ad search campaign setup

- keyword selection
- ad writing
- extension building
- geotargeting setup
- ad impression distribution setup

Banner ads setup

- technical specifications for banners
- responsive display ad setup
- platforms and target impression share setup

Website traffic analysis

- CTR, clicks, and traffic analysis
- conversion and orders on the website analysis
- advertising optimization based on the analysis findings

Cases

SEO Promotion of a Garden Supplies Online Store

Site niche: SEO Promotion of a Garden Supplies Online Store
Achievement: traffic has doubled in 2 years, 2.4x increase in conversions from Google organic traffic

SEO Promotion of a Bag and Accessory Store

Site niche: SEO Promotion of a Bag and Accessory Store
Achievement: Increased search traffic by 75%, Increased sales twice

SEO Promotion of a Medical Equipment Website

Site niche: SEO Promotion of a Medical Equipment Website
Achievement: Increased search traffic by 11 times, 83% of keywords from commercial pages reached Google’s top 10; 55% reached the top 3, Found new points of growth for the project

SEO Promotion of a Bus Transportation Website

Site niche: SEO Promotion of a Bus Transportation Website
Achievement: 12x search traffic increase, 25% of the commercial keywords in Google’s top-3, and 73% – in the top-10

SEO Promotion of a Flash-sale Project in the Clothing Niche

Site niche: SEO Promotion of a Flash-sale Project in the Clothing Niche
Achievement: 60% of keywords reached the top 10 on Google, increased growth of organic non-branded traffic by 4.2 times, increased overall growth of SEO traffic by 2.4 times

SEO Promotion of IT Products

Site niche: SEO Promotion of IT Products
Achievement: traffic has doubled in 2 years, 2.4x increase in conversions from Google organic traffic

The benefits of doing PPC marketing with us

Constant growth

Every month of the campaign implementation, we optimize the ads based on the statistics obtained. Therefore, your website gets a monthly increase in conversion rate

Cost optimization

We optimize the campaign to reduce the cost while increasing conversions and the quality of inbound leads.

Analytical reports

In our monthly reports, we do not just show the numbers but also analyze the results and suggest how to improve the indicators as much as possible.

Transparent communication

We always provide the client with complete and comprehensible information about the work performed and the results.

Multilingual

We communicate, set up advertising, and write reports in Ukrainian, Russian, and English.

Focus on results

Your results are our reputation. Thus, just like you, we are interested in the improvement and growth of your business.

WE HAVE A GOOGLE PARTNER STATUS, AND THIS MEANS

we drive client growth and maintain an efficient optimization score

our customers with new Ads accounts can get up to UAH 10000 bonus from Google

CLIENTS

Ours reviews on Clutch.co

Packages

Starter

for a site with 2-3 services

$from 270

per month

  • Creating Bing Microsoft Ads account, Google Analytics, and Google Tag Manager
  • Setting up website analytics
  • Building a keyword list
  • Keyword distribution
  • Adding irrelevant words to the negative keyword list
  • Writing text ads, at least 3 for each group
  • Adding ad extensions to the campaign
  • Managing campaign settings: scheduling ads, adding geotargeting, optimizing keyword bids

Premium

for online stores

$from 380

per month

  • Creating Bing Microsoft Ads account, Google Analytics, and Google Tag Manager
  • Setting up website analytics
  • Setting up Shopping ads
  • Creating a Dynamic Search Ad
  • Building a keyword list
  • Keyword distribution
  • Adding irrelevant words to the negative keyword list
  • Writing text ads, at least 3 for each group
  • Adding ad extensions to the campaign
  • Managing campaign settings: scheduling ads, adding geotargeting, optimizing keyword bids
  • Campaign performance analysis, impression share, and win rate calculation
    Competitor analysis, improvement suggestions based on the data obtained

Account audit

FOR ONGOING CAMPAIGNS

$from 95

ONE-OFF

  • Analyzing the accuracy of analytics settings – Google Analytics, Google Tag Manager, call tracking
  • Analyzing keywords relevance, match types, search log
  • Ensuring the accuracy of extensions, schedules, targeting, budgets
  • Analyzing the effectiveness and alignment of the ads with marketing efforts
  • Reviewing impression share data.
  • Calculating win rate
  • As a result, you will receive a list of comments and suggestions for the Ad Manager.

Our KPIs

Number of Ad Impressions

- Ads are shown to all relevant audience
- Ads don't appear in non-targeted requests
- Ads are aligned with the campaign goals
- Optimized win rate

Increase in user interest

- Written ads are relevant and sell
- Visuals are appealing
- Increase in click-through rates

Budget optimization

- Optimal budget allocation
- Traffic and sales increase through effective campaign budget management across ad sets
- Weekly reduction in customer acquisition costs

Website sales

- Website data analysis and increase in % of sales
- Competitor analysis and ad performance improvement
- New advertising activity development

Stages of work on a project

1

March

none

Formation of the project strategy. Together with you, we form an individual advertising campaign strategy based on your goals and needs

2

March

Timeline

Conclusion of a contract. We fully prescribe the list of keywords of interest, the time frame, and the budget for the work. The execution of this contract on our part is monitored by the project manager

3

March

Timeline

Setting up contextual advertising. First of all, we set up an analytics system for your site. Next comes the development of the full semantic core, development of advertisements, setting up geotargeting, and a display schedule.

4

March

Timeline

Maintaining and finalizing an advertising campaign. We check the statistics and effectiveness of the advertising campaign on a weekly basis and make adjustments in order to maximize the advertising results for you.

5

March

Timeline

Reporting. We provide monthly reports on the progress of the advertising campaign and its effectiveness, as well as a list of recommendations to improve sales from the site.

FAQ
Why does a business need contextual advertising?

With the help of contextual advertising, you can be found by anyone interested in your product or service. This is your potential client.

Why do you need to order the customization of contextual advertising from a specialist?

Like any other search engine, contextual advertising on Bing can be set by oneself. However, if there are mistakes, you can spend a lot of money and not get the desired results and customers. Therefore, it is better and cheaper to consult a specialist.

Is Bing Microsoft advertising suitable for my business?

Bing Microsoft PPC advertising is a good option if your product or service is sold in the United States and other Western countries. It does not replace advertising on Google. However, you can get targeted customers on a much lower budget due to the lower popularity.

According to ReportGarden, the average cost per click in the US auto niche is $ 7.99 on Bing Ads and $ 20.08 on Google Ads.

Also, more than 75% of users of this system are over 35 years old, and this is a very solvent audience.

How much money does it take to order advertising on Bing?

In contextual advertising, you can select any budget for the test. One only has to consider the cost per click in your niche. Then, optimize the budget gradually, based on the data obtained.

How to choose a specialist in setting up contextual advertising?

First, you need to assess competence, experience, and successful cases. Also, a good professional would request details about your business, offer to set up analytics, and provide you access to all the accounts created for you.

Why choose Site24 to customize your ads?

– We have a whole team working on your account, which means your advertisement is not left unattended when the specialist goes on a vacation.

– We value our reputation – this means we constantly monitor the results and terms.

– We have completed numerous projects and strategies. Our experience allows us to choose the most effective and profitable tools for you.

REVIEWS

About us

We have been working in SEO, PPC, and online marketing since 2011

We employ only the best and most motivated specialists

96% of clients come to us from referrals

We are glad to demonstrate the results and guide you through our work process anytime

Who works on your project
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PROJECT MANAGER

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PPC SPECIALIST

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ASSISTANT PPC SPECIALIST

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ANALYST

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COPYWRITER

Our team
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