SEO promotion of websites abroad

1. The website content and external articles should be written by a native speaker. For most translators, it’s challenging to create texts that are comprehended by residents of England and the United States in the intended way.

2. There’s a need to work with Western webmasters. It is not possible to use link exchanges in most Western countries. In this case, quality expert articles are needed to build links. Also, to create more links, additional websites can be developed.

3. Local SEO is important. Improvements to regional strategies require indicating the address, phone number, and exact location. When the business has many addresses, this should be considered as well.

An SEO specialist performs the whole range of work that leads to the website’s position in Google searches and free traffic improvement.
The first part of the work includes content and on-page optimization: selecting, clustering, and distributing keywords, finalizing the website’s menu structure and landing pages, and developing tech specs for the content. All this should be based on Google statistics, as well as a detailed competitor analysis.

The second part of the work is the technical optimization of the site. This includes a site scan with the help of special programs and a subsequent check of over 100 necessary parameters. As a result, all technical errors are detected, and detailed tech specs are written so that a programmer can correct these errors.

After fixing and finalizing the website, the specialist starts working with the link mass. After a preliminary analysis of competitors’ link mass, a linking strategy is developed. Then, donor sites are carefully selected, the necessary texts are written, and links are ordered.

Analytics of niches, competitors, and results are carried out constantly. Then, the results are analyzed to develop subsequent plans and continue the website’s improvement.

The timing of the results depends on the conditions at the start.

If this is a new, previously unoptimized website, the first results are visible after three to four months of work. For that, SEO specialists conduct a technical audit and on-page optimization; programmers implement changes; copywriters write the first texts; content managers post them on the website; the first links are purchased and indexed.

For older sites, the results can be seen as early as in the second month of work, when the first set of changes is implemented.

It all depends on the demand and competition of the niche, your goals, and the site’s features. After six months of SEO promotion, you can get sufficient traffic. If the niche is not very competitive and you do not plan to change the website, you can stay at the same level of traffic for many years without any additional investment.

If there is a potential for traffic growth or high competition, or if the website is constantly improved, then it is better to optimize SEO continuously. We form an individual work plan required for each case’s monthly growth of positions and traffic.

The cost of SEO promotion is based on:
– the amount of competition in the niche
– the quality of competitors’ sites
– the amount of content, UX, and link mass
– the quality of the promoted website
– priority categories and goals of the business

After analyzing all listed parameters, we create a detailed plan, estimate the required number of work hours and their cost, calculate a budget for the link mass, forecast traffic, and calculate SEO campaign ROI for a specific project.

Contextual advertising involves constant investment to get traffic. When you replenish your advertising account, traffic starts coming to your site. You pay for each transition and get customers. When the money runs out, this flow stops.

SEO is an investment model. You invest in your website, its quality for search engines grows, and then the website gets traffic. Then, you get a flow of clients for free, without additional investments.

Moreover, if SEO is done correctly, the flow remains even after the SEO work is finished and you stop investing in it.

We have been working in SEO promotion since 2011. In 2017, we opened the Site24 agency and began to work as an in-house team of specialists. During this time, we have promoted over 1000 sites to the top of Google’s search results. These projects include American and European websites, particularly in the Netherlands, Poland, Latvia, etc.

Frankly, we don’t really know. We simply do a good job, and more than 95% of our clients come to us on recommendations from other people. They trust us, and that speaks for itself.